Drog Dealure is a character from a Sims 4 mod adding drugs to the game. In Kevin's Let's Play, Drog is met by First Name in a video focused on him: Sims 4 but a drug mod was a bad idea. Meeting Drog is the start of the drug dealing career of Ryland's son. Drog also was the leader of a rival street gang that started to sell cocaine on Jim Pickens' territory causing him to declare a gang war against Drog's gang. During the gang war Drog got stabbed multiple times by Jim but somehow survived. The war ended with Jim's victory leaving bunch of dead people behind and Drog mourning on his dead gang members' graves.
Obviously, the name of this character is a pun on "drug dealer".